“Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.” (According to WordStream)
My path to Marketing Analytics has been a long and windy one. After working 10 years in Information Technology I decided to make a career pivot and in 2013 started my own Social Media / Digital Marketing Consultancy business. Since then I have worked with entrepreneurs and small business owners all over Western Canada on their social media and digital marketing strategy and execution. I have worked with individuals in a number of different industries, including Leadership Coaching, Golf Instruction, Real Estate, and Small-Scale Retail. I also love to teach and have taught classes and facilitated workshops at Mount Royal University, the University of Calgary Downtown Campus, Alberta BoostR, Shell Canada, the Basin Business Advisors Program, and for the tech non-profit Chic Geek.
Currently, I am a Marketing Analytics Specialist at Vovia Marketing, an agency based out of Calgary, AB. Vovia is a results-focused media and marketing firm. We approach marketing with the mindset of aligning your business goals with sound strategy, execution, and measurement. In this role of Analytics Specialist, I design, develop and deliver analytics solutions for Vovia’s wide client roster. I also work collaboratively with other web analytics specialists and channel specialists (SEM, SEO, CRO etc.) to define and implement analytics strategies designed to deliver actionable insights. You can learn more about Vovia below!
Outside of work I volunteer my time to TEDxYYC, which is Calgary’s largest and most well-attended independently-organized TED event. It is also a non-profit and is run 100% by volunteers. TEDxYYC is a catalyst for positive change and an event I am proud to support.
If you’d like to reach me, please send me an email at brooke[at]brookeboser[dot]com, or click any of the links below!
About Me On LinkedIn